SEO - Analysis Tool
Using SEO analysis tools is crucial, check out the following tools:
http://www.metachecker.net
http://seositecheckup.com
http://www.seoworkers.com
Since different tools use different algorithms to analyze your web pages, you may need to use more than one tool for a single page.
SEO - Use Headings
Try to use proper headings (h1, h2, etc. tags) for important content on your blog.
SEO - Page Title
By default, the blog name is put before the post title in the title tag; however search engines put more weight on the early words, so there is a need to change the pattern.
First, go to your template and edit the HTML; try to find the following snippet:
<title><data:blog.pageTitle/></title>
Then replace it with:
<b:if cond='data:blog.pageType == "item"'> <title><data:blog.pageName/> - <data:blog.title/></title> <b:else/> <title><data:blog.pageTitle/></title> </b:if>
SEO - Change Permalink
Permalink change is done at individual post level.
For new post, go to the edit post page and click on the 'Permalink' on the right of the page and choose 'Custom Permalink'.
For published post, at the same page, click 'revert to draft', then click on the 'Permalink' to show the 'Custom Permalink' option.
SEO - Add Meta Author
Go to your blogger template and edit it by adding the following:
<meta name="author" content="Zhang Hao"/>
SEO - Add Meta Description
Go to the edit post page, click on the 'Search Description' on the right of the page, then key in your description and click 'Done' button.
Wrapper Text in 'PRE' tag
By default, the text in 'PRE' tag is not wrapped, which causes part of long text will exceed the border of its container.
To address this, edit the template and find the location of stylesheet (by searching '/* Content' in the template), and add the following:
pre {
white-space:pre-wrap;
}
Cannot find 'Search Description' Option
Go to your blog's 'Setting -> Search Preference' page and enable 'Description' option, then the 'Search Description' option on each blog will appear.
